Lifestyle
For those who know Vail by heart
Prima is for the select few who share a connection to Vail that runs deeper than most can understand. They know exactly where to boot up for first chair, which barstool gets the last bit of sun, and when to slip into Sweet Basil for a quiet bite before the crowd rolls in. They know what’s in season at the farmers’ market, when the Yeti are playing at Dobson, and how to get tickets to the best performances at Bravo! Vail. They don’t just visit — they belong.
Where winter wakes you up early
There’s nothing like a fresh powder morning in Vail — when the sky is electric blue, the air is crisp, and the mountain is calling. At Prima, you’re first in line to make tracks on Blue Ox or make it into the Back Bowls before the rest of the world catches up. From high-speed laps off Chair 3 to group meetups on Window’s Deck, winter days here aren’t just memorable — they’re legendary.
Came for the winter, stayed for the summer
When the snow melts, Vail bursts into full bloom. Families hike to Piney Lake, cast flies into the cool shimmer of Gore Creek. Summer here isn’t just beautiful — it’s full of life, and made for making memories together.
Iconic moments, just steps away
Living at Prima means having a front-row seat to Vail’s most cherished traditions. From the Go Pro Games to Vail Oktoberfest, there’s always something happening — and you’re never far from the action.
Iconic moments, just steps away
Living at Prima means having a front-row seat to Vail’s most cherished traditions. From the Go Pro Games to Vail Oktoberfest, there’s always something happening — and you’re never far from the action.
Music with a view
Picture an evening under the stars at the Gerald R. Ford Amphitheatre as the strings of the New York Philharmonic rise into the mountain air during Bravo! Vail, or the grace of the Vail Dance Festival unfolding on stage.
Music with a view
Picture an evening under the stars at the Gerald R. Ford Amphitheatre as the strings of the New York Philharmonic rise into the mountain air during Bravo! Vail, or the grace of the Vail Dance Festival unfolding on stage.
GoPro Mountain Games
The GoPro Mountain Games are the country’s most celebrated festival of adventure sports, art and music and they return to Vail every summer.
GoPro Mountain Games
The GoPro Mountain Games are the country’s most celebrated festival of adventure sports, art and music and they return to Vail every summer.
Vail Village
Watch the 4th of July Parade roll past on Meadow Drive, or stroll down to the Farmers’ Market & Art Show.
Vail Village
Watch the 4th of July Parade roll past on Meadow Drive, or stroll down to the Farmers’ Market & Art Show.
The creative side of Vail
Vail’s cultural calendar is packed with world-class moments — from symphonies under the stars to gallery hops showcasing local artists, or catching an art installation tucked into a snowy square. With events like Art in Public Places, Vail Film Festival, and year-round pop-ups, creativity is always in season.
The creative side of Vail
Vail’s cultural calendar is packed with world-class moments — from symphonies under the stars to gallery hops showcasing local artists, or catching an art installation tucked into a snowy square. With events like Art in Public Places, Vail Film Festival, and year-round pop-ups, creativity is always in season.
The Village at your doorstep
Begin your day with a flat white from Yeti’s or a breakfast burrito from Gorsuch Café, then linger over a sun-drenched lunch at La Tour. Evenings come alive with après at Mountain Standard or Pepi’s, and pizza-fueled people-watching at Vendetta’s. Between meals, explore a mix of iconic brands and beloved local boutiques — from performance gear at Gorsuch to curated fashion at Solaris and hand-shaped hats at Kemosabe. Every stroll, sip, and shop is part of the experience — and it’s all just steps from home.
Wellness, woven into the landscape
In Vail, self-care isn’t an indulgence — it’s a way of being. Restore after a powder day with a massage at Sonnenalp or a sauna session at Gravity Haus, then greet the morning with riverside yoga as the sun warms your mat. Stroll through the Betty Ford Alpine Gardens, where wildflowers and mountain air work their quiet magic. Here, wellness lives in the rhythm of your day, the clarity of the skies, and the ease of slowing down.
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