Location

In the heart of it all

For the ones who have perfected the art of living in Vail. The ones know where to get the strongest coffee, the best view, and the quickest route to the corduroy. The ones who know all the lifts, the locals’ nights, and how to make every moment matter. The ones who know what it means to live here — really live here. It was never a question of if, only where. And now, there’s Prima, in the heart of it all.

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It doesn’t get better than this

Living at Prima means you’re surrounded by the very best of the town: morning laps on Lost Boy, aprés at Alpenrose, and evening cocktails at the Bully. Here, you’re just a short stroll from the Ford Amphitheater, galleries, boutiques, and everything that makes Vail’s artistic and cultural scene come alive. This is where the insiders live — quietly tucked into the heart of it all.